bueller:
If you haven’t heard the great news, Jay Electronica has signed to Jay-Z’s Roc Nation imprint-label things (I actually don’t know if it’s a label or a pretty sticker on the back of an album, kinda like G.O.O.D. Music.) and me being me I’m not thrilled, not one bit.
Why? A lot of reasons, but mainly….
Whats the last great rap artist Jay-Z signed?
Kanye? NO I think Dame signed Kanye. Nas? Yup Hip Hop is Dead is a classic (read that in your most sarcastic voice) Memphis Bleek? I’ll let you make your own punchline for that one. Pittsburgh Slim? You have no idea who that is. Jay even dropped the ball on Joe Budden, while I’m not a fan of dude, he’s still a solid rapper. Jay-Z has a great ear for talent but that talent is in the pop genre (Rihanna, Ne-Yo…..), where it’s damn easy to get on the radio. Rappers need radio (unless your Kanye or Jay-Z), no one knows who you are if your not on the radio, because Internet nerds don’t buy albums, word to Wale.
Now I know what your saying “Radio & album sales don’t make you a good rapper.” True but it does help you sustain a career which is the reason you do sign a deal, which is why Drake is touring and Wale is doing whatever he’s doing right now.
For all I know Jay doesn’t even know what to do with J.Cole. The kid single handily shut down the internet and you can’t get his album out? Now your taking on Jay Electronica a dude known for flaking on projects? I’m still a little upset I haven’t heard Dear Moleskin. I just don’t see it.
But at the same time I hope for the best, maybe they could prove me & other doubters wrong.
(Sorry D.C. for the shots at Wale, just seems like an easy target.)
I won’t hate on Jay Electronica for signing with Roc Nation, but I don’t think it was the best move for a few reasons.
Turn on the radio, turn on BET, listen to the “music” for a 15 minutes, listen to it for 12 hours.
Do you hear anyone that sounds like Jay Electronica? Does anyone’s lyrics talk about anything of substance?
I can tell you the answer, it’s NO! They will not play you if you don’t fit a formula that they are allowed to market So that means no more Jay Electronica songs over 3 or 4 minutes, no more interesting beats, no more songs talking about anything of substance, because they don’t allow that on the radio or tv. He is not going to be marketed to the mainstream, he isn’t going to get that type of shine. So why is he on a major label? I don’t see the benefit of it.
Remember Atmosphere last album, When Life Gives You Lemons, You Paint That Shit Gold debuted at number 4 on the U.S. Billboard 200. That album didn’t have half the anticipation that Jay Electronica has for Act II. Rhymesayers has the distribution and the marketing to give him sales and allow him to create any type of music he wants. It seems it would a better choice for him to stay independent.
While we are on the topic of Roc Nation, I have a couple for questions for Jay-Z that I would like an answer to.
Where the fuck is my Peedi Crakk album? It was going to be called Prince of the Roc! You telling me you can’t even market that? Peedi Crakk is fyre!